We’re bombarded with ads each day in all forms of media. But have you ever taken a closer look at these messages? If we unpack some of these headlines and ads a little more, we can clearly understand what emotions they’re trying to elicit. More importantly, we can figure out what companies are trying to sell us.

For this episode, we perused the internet for a couple of hours and kept track of various financial planning, investing and retirement ads we came across. Let’s pick apart these messages that popped up and see if it helps us become savvier savers.

Here is some of what you’ll learn on this show:

  • “Invest like the 1%”…does the 1% have access to something we don’t? (2:34)
  • “Secure your future” may sound like a good thing, but there is usually more to it. (8:29)
  • When ads make it seem like the stock market is just a risky gamble. (12:26)
  • “Replace your income for life” might be an ad for an annuity- annuities aren’t bad, but they aren’t for everyone. (17:04)

Hopefully you’ll pick up on something during this episode that you didn’t know about before, but if you have questions about anything we discussed on the show, please reach out and we’ll be happy to talk to you about your financial situation.